Institute of Marketing & Management (IMM), Delhi

    Institute of Marketing & Management (IMM), Delhi

    The Institute of Marketing & Management (IMM) in Delhi is celebrating 52 years of excellence, which is comparable to only a few prestigious B schools in India. IMM, Delhi, provides management degree and postgraduate diploma programmes. IMM has received six Excellence Awards for Innovative Practices. The institute provides PGDM and UG Degree programmes in Management. IMM also provides its students with a variety of summer internship opportunities. Admission to the PGDM programme is based on valid CAT/ MAT/ XAT/ ATMA/ CMAT/ IMM scores.

    The highest international salary package was INR 18 LPA, the lowest domestic salary package was INR 7.5 LPA, and the average salary package was INR 7.5 LPA. Nestle, HCL, ZARA, Pantaloons, Spicejet, Jio, United Colors of Benetton, Reliance, and many more are among the top recruiters.

    Highlights from the Institute of Marketing and Management:

    Established | Institute Type

    1969 | Private

    Approved by

    All India Council for Technical Education (AICTE)

    Entrance Exam

    National: CAT/ XAT/ MAT/ CMAT/ ATMA

    Popular Courses


    Courses Offered

    3 Courses across 11 streams

    Application Mode | Fees

    Online | INR 900/-

    Seats Available


    Top Recruiters

    Khimji Ramdas, ANZ, Regalo Kitchen, Zara, Reckett, Jumbo Electronics

    Facilities Available

    Library, Computer Lab, Recreation Center, Cafeteria

    Official Website

    Admission Helpdesk


    Institute of Marketing & Management Courses:

    IMM Delhi provides PGDM and UG Degree programmes in Management. The following information is provided:

    Postgraduate Diploma in Management (Course 1)

    • Marketing, Finance, International Business, HR Management, Information Technology, Operations Management, Event Management, Business Analytics, Agricultural Business Management, Healthcare Management, Sports Management are some of the specialisations available.
    • Graduation with a minimum of 50% aggregate marks and a valid score in the CAT/ MAT/ XAT/ ATMA/ CMAT/ IMM Entrance Test are required.
    • 180 g intake
    • Time frame: two years

    Course 2: Bachelor of International Management (BIM)

    • Eligibility: 10+2 (HSC) with a minimum of 50% aggregate marks from a recognized board.
    • Intake: 60
    • Duration: 3 years

    Institute of Marketing & Management Admission:

    Step 1: Go to the institute's official website and click on 'Apply Online.'

    Step 2: Fill out the online form with all of your information and click the 'I agree' button.

    Step 3: Pay the INR 900 application fee online before filling out the application form. After successfully paying the application fee, you will be given a receipt.

    Step 4: After making a successful payment, you will be redirected to the registration form. Fill out all of the required fields and attach all required documents to complete the registration process.

    Step 5: Following submission, you will receive the PGDM Prospectus and be notified via email of a scheduled interview.

    Selection Criteria:

    • Candidates will be selected on the basis of merit and the following exams:
    • Common Admission Test (CAT)
    • Management Aptitude Test (MAT)
    • Xavier Aptitude Test (XAT)
    • AIMS Test for Management Admissions (ATMA)
    • Common Management Admission Test (CMAT)
    • Shortlisted candidates will be called for Group Discussion followed by Personal Interview.

    IMM (Institute of Marketing and Management) was founded 52 years ago and has prepared students for various levels of specialisation in their job profiles.

    IMM has been offering AICTE-approved PGDM programmes. Currently, IMM provides a full-time Post Graduate Diploma in Management (PGDM) programme in a variety of specialisations.

    Admissions to the PGDM programme typically begin in June of each year.

    Academic performance, CAT/ MAT/ XAT/ CMAT scores, and performance in group discussions and personal interviews are all factors considered during the admissions process.

    To qualify for the admission process, students must have a minimum of 50% in their 10th, 12th, and graduation grades, as well as a percentile score of 60.

    Students without valid national management aptitude test scores may take the IMM Eligibility and Aptitude Test. They can obtain an application form from the college website or the IMM Admissions office.

    Work experience (if any) is also considered during the admissions process.

    Along with the application form, photocopies of mark sheets and pass certificates from 10th, 12th, and graduation must be submitted.

    Students who are awaiting their graduation results may also apply. Documents pertaining to proof of graduation must be submitted within the time frame specified.

    The tuition is INR 6,75, 000.

    For exceptionally talented students, a scholarship of up to INR 50,000 is available.

    IMM Admission Highlights:

    Name of the college

    Institute of Marketing and Management

    University Type


    Basic Admission Criteria

    Entrance-based, Admission test

    Application Mode

    Online and Offline

    Application Fee

    INR 900/-

    Name of Entrance


    Entrance Mode




    IMM PGDM Admission:

    IMM's Postgraduate Diploma in Management programme is an AICTE-approved two-year full-time program. The college administers its own entrance exam for evaluation. Candidates who have taken entrance exams like the CAT, MAT, XAT, ATMA, and CMAT will be exempt from the entrance exam.


    2 years




    Graduation Degree

    Admission Criteria


    Applicants must have completed their graduation course and taken any national management aptitude test before applying for the course. Admission requires a minimum score of 60% on any national level entrance exam. Those who are awaiting the results of their final year graduation programme or final semester may also apply.


    IMM offers admission to the PGDM course under 6 specializations.

    Marketing Management


    Human Resource

    Information Technology

    Brand Management

    International Business

    IMM PGDM Eligibility Criteria:

    • PGDM IMM Any Graduate Degree holder from a recognised Institute is eligible.
    • A minimum of 50% in the qualifying examination.
    • Candidates who appear can also apply.

    IMM PGDM Selection Criteria

    • Admission to the course will be determined by the results of the IMM Entrance Test.
    • Candidates who have passed the CAT/MAT/XAT/ATMA/CMAT will be exempt from the entrance exam.
    • Selected candidates will be invited to participate in an additional Group Discussion and Personal Interview.
    • Applicants with work experience and extracurricular accomplishments have a distinct advantage in the admissions process.

    IMM BIM Admission

    The institute provides admission to the BIM program. Candidates with a higher secondary education and a minimum of 50% can apply for admission to the course.


    3 years




    INR 17 LPA



    Admission Criteria

    IMM entrance test with GD and PI

    Admission to the course will be based on the marks obtained in the institute's IMM Entrance Test. Students who have passed the entrance exam will be called for Group Discussion and Personal Information.

    IMM BIM Eligibility Criteria:

    • Candidates with a Higher Secondary (10+2) diploma will be considered for admission.
    • A minimum of 50% in the final examination is required.
    • Students who are taking the final exam may apply.

    Selection Criteria:

    The marks obtained in the Institute's entrance exam will be used to determine admission to the course. Qualified candidates will be invited to participate in a group discussion and personal interviews.

    How to Apply for IMM?

    • Visit the institution's official website (
    • Fill out the application form with your personal and academic information.
    • Click the "I Agree" button.
    • Pay the INR 1000/- application fee via Net Banking/Debit/Credit Card.
    • Finish the registration process and download the prospectus after a successful transaction.

    Documents Required:

    • 2 photocopies of board examination certificate of Class X mark sheet
    • 2 photocopies of provisional/original certificate of Class XII mark sheet
    • 2 photocopies of bachelor’s degree or provisional degree (if any)
    • Community certificate, SC/ST/OBC (as assigned by competent authority)
    • Transfer Certificate
    • Migration Certificate

    Institute of Marketing & Management Placement:

    For students, the IMM in Delhi has a training and placement cell. Leading corporations and top-tier business leaders mentor the placement. Mock interviews, group discussions, industry interface, summer internships, pre-placement talks, and other training sessions are organised by the institute for students. IMM's placement highlights include the following:

    • Highest Package (Domestic): INR 14 LPA
    • Highest Package (International): INR 18 LPA
    • Average Package: INR 7.5 LPA
    • Top Recruiters: Airtel, Ernst and Young, Amazon, Citibank, Accenture, Cadbury, Bisleri, Axis bank, Taj Hotels, Nestle, Hyundai, Bank of America, The New York Times, Samsung, DLF, etc.

    Institute of Marketing & Management Facilities:

    IMM, Delhi has state of the art facilities that take care of the comfort of students and faculty members. Listed below are the details for same:

    • Smart Classroom
    • Well stocked Library
    • Gymnasium
    • Recreation Center
    • Convention Center
    • Cafeteria
    • Computer Lab
    • WiFi Campus
    • Various Clubs and Societies


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